There’s a 50% chance this is ME
You see, I’m an identical twin. But there’s a simple way to tell us apart. I’m a writer and my brother has a real job.
I have 3 decades of experience working at Australia’s top agencies on brands such as Visa, Lion Nathan, Mars, GE, Apple, NSW Government, Pepsico, Frucor, and TAB. To even out the ledger, I have also helped save lives for the RTA, reduced litter for the EPA and improved gender diversity in tech for Code Like a Girl.
I’m a highly skilled digital writer. I’ve written Twitter campaigns in binary code, developed a ‘Geek’s Olympics’ and created a viral film for MasterFoods that’s had 128 million views.
I’ve also created some of Australia’s most loved brand campaigns including Hahn ‘Spa Bomb’and RTA ‘Pinkie’.
While I have always lived in Sydney, my campaigns have run in the US, UK, Europe, Asia, South Africa and across the ditch in New Zealand.
Most recently, I’ve been the writer and executive producer on ‘Losing Lena’, a feature documentary created for client, Code Like a Girl, which champions gender diversity in tech.
My work has won metal more than 40 times at Australian & international awards shows.
The 3 awards I’m most proud of winning are: the Effies Grand Prix. Having my Hahn Premium Light ‘Spa Bomb’ spot included in the Best 50 Australian ads of all Time. And having ‘Losing Lena’ campaign recognised as significant Australian content. It is now part of the permanent collection at the National Film and Sound Archive in Canberra. I was also pretty chuffed to win an Australian Comedy Award for my Hahn Premium Light series. Which is 4, not 3… but who’s counting?
When I’m not tapping away on my laptop, I’m surfing and hanging out with my family.