Tooheys Blue Minefield
Ah, the freedom of a tight brief.
Our client insisted we show people working, stopping to have a low alcohol Tooheys Blue at lunch, then going back to work perfectly sober. This literal brief wasn’t considered much of an opportunity so it went to a junior… me. This was one of my first ads and it is still a sentimental favourite. Apologies, the film quality is a bit crap.
Visa’s Support Can Make the Difference
To encourage Australians to get behind our team at the Melbourne Commonwealth Games, we literally showed the difference a home crowd can make. It’s worth noting that this campaign ran 2 years before the Beijing Olympics campaign that was strikingly similar.