Pedigree’s Donate With a Mate
Did you know dogs can donate blood? No? Well, neither do 98% of Australians. Which creates a dire shortage of canine blood. To raise awareness, and to get dog owners comfortable with their 4-legged mate giving blood, we created the world’s first human and canine blood donation service.
Awards: Spikes 2 silvers, AWARD 2 silvers, AdStars bronze, Cannes 2 finalists, One Show 2 finalists.
The campaign launched at the Australian Red Cross in Miranda, Sydney.
We also created a mobile service.
Social images and outdoor
