Foxtel’s Sharknado Insurance
The Sharknado movies are stupid as. But that’s why people love them. So for the launch of Sharknado 3, on Foxtel, we created an idea that was just as ludicrous… Sharknado Insurance. A real insurance policy underwritten by Lloyds of London, which offers genuine Sharknado protection.
You know, just in case.
Images for social media
Campaign website
Like any insurance policy you had to answer a few questions.
Disaster strikes
Just before the launch, 2 surfers were attacked by sharks in Australia and FOXTEL pulled the campaign.
Can you get insurance for that?