Hahn Premium Light Spa Bomb
This was the first low-alcohol beer with a full-lager flavour. So, we figured if punters started drinking it for the taste, rather than drinking it to stay in control, they were free to be the fun guy, not the boring prick.
Awards: 'Australia's Best 50 Ads of All Time.' Campaign Brief's 'Best of the Decade'. First ad ever to win an Australian Comedy Award. Effies: 2 gold, 1 bronze.